Back in the summer of 2006, Dreamscape Films approached us (the1stMovement) with a very unique idea: A drama-series broadcast exclusively online and furthermore, let the Internet users choose the casts. As Geert Heetebrij and Helmut Schleppi, founders of DreamScape Films, put it:

“Don’t scale the gates of Hollywood. Walk around them”

We were immediately hooked with the idea and after about a month of consultations, design and development, we launched the Interior Phase I in October 2006.

Along with that, we launched the world’s first completely open, online talent casting call for a drama series. For the next two months, hundreds of actors/actresses flocked to upload their audition videos online to The Interior YouTube group. And out of the hundreds of submissions, the top five were chosen by YouTube users and in December 2006, the 4 main actors/actresses for the drama series were casted online and off to shooting in the rainforests of Central America.

While they were in productions in rainforests, we launched Phase II of the Interior for the cast and crew to post blogs and behind the scene videos to share. And finally, after six months of preparations and productions, the first episode is available through invitation only on the Interior (http://www.theinterior.tv).

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