E! Online - Trivia Game Engine
Rich Internet Application
T1M's Contribution:
AnalyticsStrategy
Creative
Localization
Technology
User Experience
Challenge:
What happens when you promote a product and the promotion becomes a star? Well that’s what happened when we developed series of online trivia games to promote E! Online’s programming. Our games have developed their own following! Two of the most popular programs - Denise Richards's, "It's Complicated!" and "Keeping Up with the Kardashians" have a fantastic following.
The1stMovement utilized a proprietary CMS, coupled with a customized Adobe Flash front-end template to create a trivia game that connects fans with the celebrity world of the Stars. Viewers can measure how well they know Denise through a series of questions. More fun yet, viewers of the Kardashian site can participate in several visual challenges including the popular "Tush Test" where they identify which picture is Kim's.
Result:
This effective trivia game engine provides the ultimate flexibility with design layout, content management and game localization in multiple languages. This highly flexible and cost-effective system allows E! to easily promote other shows in a similar fashion.
What happens when you promote a product and the promotion becomes a star? Well that’s what happened when we developed series of online trivia games to promote E! Online’s programming. Our games have developed their own following! Two of the most popular programs - Denise Richards's, "It's Complicated!" and "Keeping Up with the Kardashians" have a fantastic following.
The1stMovement utilized a proprietary CMS, coupled with a customized Adobe Flash front-end template to create a trivia game that connects fans with the celebrity world of the Stars. Viewers can measure how well they know Denise through a series of questions. More fun yet, viewers of the Kardashian site can participate in several visual challenges including the popular "Tush Test" where they identify which picture is Kim's.
Result:
This effective trivia game engine provides the ultimate flexibility with design layout, content management and game localization in multiple languages. This highly flexible and cost-effective system allows E! to easily promote other shows in a similar fashion.
info@the1stmovement.com