Neopets - Neocash Cards
Online Banners
T1M's Contribution:
CreativeStrategy
Technology
Awards:
IAC AwardHorizon Interactive Award
Challenge:
Working with longstanding client, Neopets, the beloved virtual pet online destination, The1stMovement developed a series of fun and engaging online banners for the new NeoCash campaign. The ad units, developed as both Rich Media and Standard formats were placed on Neopets.com and Nick.com. Featuring all the popular virtual pet characters, the banners showcased fun, animated sides of the characters while driving traffic to Neopets.com for NeoCash purchases.
Result:
Living up to the magnitude of the launch, we approached these online ads the same way we would the premiere of a major movie - with a teaser campaign, a superhero and some red carpet action thrown in for good measure. Seven banners were created and launched within a span of four months coinciding with summer vacation and the Christmas holiday. Overall sales exceeded expectations! Fans continue to flock to Target (and now Wal-Mart) to purchase these NeoCash cards and customize their beloved virtual pets with new clothes and accessories.
Working with longstanding client, Neopets, the beloved virtual pet online destination, The1stMovement developed a series of fun and engaging online banners for the new NeoCash campaign. The ad units, developed as both Rich Media and Standard formats were placed on Neopets.com and Nick.com. Featuring all the popular virtual pet characters, the banners showcased fun, animated sides of the characters while driving traffic to Neopets.com for NeoCash purchases.
Result:
Living up to the magnitude of the launch, we approached these online ads the same way we would the premiere of a major movie - with a teaser campaign, a superhero and some red carpet action thrown in for good measure. Seven banners were created and launched within a span of four months coinciding with summer vacation and the Christmas holiday. Overall sales exceeded expectations! Fans continue to flock to Target (and now Wal-Mart) to purchase these NeoCash cards and customize their beloved virtual pets with new clothes and accessories.
info@the1stmovement.com