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Challenge:

Rambus, a world-leader in high tech memory solutions needed a new look and style for its homepage that would be more consumer-friendly and less "technical" and "geeky." The challenge was to create a site that allowed information to be easily accessible in an interesting and engaging manner. Plus, the site needed to be easily globalized for use in 8 countries and 6 different languages.

Result:

The1stMovement created an entirely new homepage for Rambus leveraging engaging product attract loops to create excitement and to showcase product demos. This site allowed Rambus to re-brand their online identity with a clean, forward-thinking face that is almost Apple-like. Targeted at consumers as well as engineers, the site boasted easy-to-find, easy-to-understand technical information and was integrated with their existing content management systems (CMS) for easy globalization and localization.

Link:

http://www.rambus.com