Dreamscape Films - The Interior TV
Website
T1M's Contribution:
AnalyticsCreative
Social Media
Strategy
Technology
User Experience
Awards:
Horizon Interactive AwardDavey Award
Challenge:
Famed director/writer duo Geert Heetebrij and Helmut Schleppi (A FOREIGN AFFAIR starring David Arquette and Tim Balke Nelson) wanted to do a Hollywood-first project – an online-only drama series with actors/actresses auditioned from the Internet only. It was a revolutionary cast audition process – actors and actresses submitted audition videos to YouTube and viewers voted for who would be cast in the upcoming drama series. The directors needed an overall brand and looked to The1stMovement as the digital partner needed to make the entire project come to life.
Result:
The1stMovement established a brand for the show and utilized YouTube as the platform (first-ever in Hollywood history) to call for auditions. Over 200 audition videos were submitted in less than 3 weeks. Actors were picked by YouTube viewers and got an all-paid trip to the Amazon to film the 12-episode online-only drama series.
We created an online destination for all episode viewing, fans/actors’ community with blog, forums and all easily managed by our proprietary CMS (Content Management System). The results were staggering. Over 4,000 members signed up within 6 months and even now - some 4 years later - fans/actors are still active and contributing to the ongoing online community.
Famed director/writer duo Geert Heetebrij and Helmut Schleppi (A FOREIGN AFFAIR starring David Arquette and Tim Balke Nelson) wanted to do a Hollywood-first project – an online-only drama series with actors/actresses auditioned from the Internet only. It was a revolutionary cast audition process – actors and actresses submitted audition videos to YouTube and viewers voted for who would be cast in the upcoming drama series. The directors needed an overall brand and looked to The1stMovement as the digital partner needed to make the entire project come to life.
Result:
The1stMovement established a brand for the show and utilized YouTube as the platform (first-ever in Hollywood history) to call for auditions. Over 200 audition videos were submitted in less than 3 weeks. Actors were picked by YouTube viewers and got an all-paid trip to the Amazon to film the 12-episode online-only drama series.
We created an online destination for all episode viewing, fans/actors’ community with blog, forums and all easily managed by our proprietary CMS (Content Management System). The results were staggering. Over 4,000 members signed up within 6 months and even now - some 4 years later - fans/actors are still active and contributing to the ongoing online community.
info@the1stmovement.com