AT&T - 2010 Team USA™ Soundtrack
Integrated Campaign
T1M's Contribution:
AnalyticsCreative
Mobile
Social Media
Strategy
Technology
User Experience
Challenge
Less than two years after launching the Team USA™ SoundTrack digital campaign for the 2008 Summer Olympic Games in Beijing, the Marketing Arm once again called upon The1stMovement to create an integrated digital experience for the 2010 Winter Olympic Games in Vancouver. With artists like 3 Doors Down, Mariah Carey and Puddle of Mudd, expectations were high. Utilizing the latest combination of Web practices, mobile technology and social media, we were able to attract fans and promote song downloads to support the U.S. Olympic Team.
Result:
Given the success of the previous campaign, we knew we had to raise the bar to keep the momentum going. Taking cues from creative, we utilized a solid infrastructure and proven project management philosophy to accomplish our goals in a fraction of the time we had previously. With over 1 million page views and 700,000 total video views across all three platforms, in just less than one month, the Team USA™ SoundTrack digital campaign was the most recalled program during the 2010 Winter Olympics.
Link:
http://soundtrack.att.net
Less than two years after launching the Team USA™ SoundTrack digital campaign for the 2008 Summer Olympic Games in Beijing, the Marketing Arm once again called upon The1stMovement to create an integrated digital experience for the 2010 Winter Olympic Games in Vancouver. With artists like 3 Doors Down, Mariah Carey and Puddle of Mudd, expectations were high. Utilizing the latest combination of Web practices, mobile technology and social media, we were able to attract fans and promote song downloads to support the U.S. Olympic Team.
Result:
Given the success of the previous campaign, we knew we had to raise the bar to keep the momentum going. Taking cues from creative, we utilized a solid infrastructure and proven project management philosophy to accomplish our goals in a fraction of the time we had previously. With over 1 million page views and 700,000 total video views across all three platforms, in just less than one month, the Team USA™ SoundTrack digital campaign was the most recalled program during the 2010 Winter Olympics.
Link:
http://soundtrack.att.net
info@the1stmovement.com