American Crew - The Trichology
Website
T1M's Contribution:
StrategyTechnology
User Experience
Awards:
W3 AwardDavey Award
Communicator Award
Communication Arts Webpick of the Day
Challenge:
When American Crew®, the leading manufacturer of grooming products for men launched the Trichology Hair Recovery System, they came to The1stMovement to bring the story to life. Through a partnership with Denver-based Advertising agency, Karsh/Hagan, we developed a Microsite complete with 100 videos containing 100 answers to the toughest hair care questions. This robust site contained a video library of beautifully crafted stories that required sorting, dynamic categorization and unique accessibility.
Result:
The site launched with a creatively appealing and soundly architected foundation utilizing the proven Brightcove video distribution platform offering ease-of-use and content management capabilities. 100 videos were produced, edited, uploaded, optimized and cataloged - coming together to provide expert answers about hair loss from American Crew.
Link:
http://hairloss.americancrew.com
When American Crew®, the leading manufacturer of grooming products for men launched the Trichology Hair Recovery System, they came to The1stMovement to bring the story to life. Through a partnership with Denver-based Advertising agency, Karsh/Hagan, we developed a Microsite complete with 100 videos containing 100 answers to the toughest hair care questions. This robust site contained a video library of beautifully crafted stories that required sorting, dynamic categorization and unique accessibility.
Result:
The site launched with a creatively appealing and soundly architected foundation utilizing the proven Brightcove video distribution platform offering ease-of-use and content management capabilities. 100 videos were produced, edited, uploaded, optimized and cataloged - coming together to provide expert answers about hair loss from American Crew.
Link:
http://hairloss.americancrew.com
info@the1stmovement.com