CareFusion - Jazz Festival
Integrated Campaign
T1M's Contribution:
AnalyticsCreative
Strategy
Technology
User Experience
Challenge:
The connection between music and medicine is a strong one. The power to soothe and heal helped us bring to life the CareFusion Jazz Festival Series. Working closely with lead agency, The Exordium Group, we took the position of digital partner to help Cardinal Health launch the CareFusion brand. By taking the title of lead sponsor for a series of global jazz festivals, CareFusion opened up their unique story to the world.
Result:
The1stMovement, in partnership with The Exordium Group, created a digital campaign to support the CareFusion Jazz Festival Series. This integrated campaign included a microsite, live event media, video and email communications to a global audience. 2009 was the inaugural year for the CareFusion Jazz Festival Series and we look forward to supporting this effort for years to come.
Link:
http://www.carefusionjazz.com
The connection between music and medicine is a strong one. The power to soothe and heal helped us bring to life the CareFusion Jazz Festival Series. Working closely with lead agency, The Exordium Group, we took the position of digital partner to help Cardinal Health launch the CareFusion brand. By taking the title of lead sponsor for a series of global jazz festivals, CareFusion opened up their unique story to the world.
Result:
The1stMovement, in partnership with The Exordium Group, created a digital campaign to support the CareFusion Jazz Festival Series. This integrated campaign included a microsite, live event media, video and email communications to a global audience. 2009 was the inaugural year for the CareFusion Jazz Festival Series and we look forward to supporting this effort for years to come.
Link:
http://www.carefusionjazz.com
info@the1stmovement.com